Petbarn
Petbarn had been delivering expert pet care in Australia for nearly twenty years and knew the importance of providing the best for pets. However, the rise of convenience supermarkets that began offering a diverse range of pet products was starting to impact their business. Petbarn needed to deliver a differentiated brand experience to elevate their business above and beyond the cold, corporate, and value-driven face of the competition.
We needed to remind consumers why they, and their pets, loved Petbarn.
The Solution
Inspired by the weird and wonderful personalities of the pets we care so much about, we helped transform Petbarn’s identity into a living, breathing, tail-wagging brand. We collaborated with Australian illustrator and animator Marco Palmieri to create a family of furry, feathered, and scaly friends who instantly became the main characters of the new identity, reflecting the business’s shift from utility to love and care.
Credits
Completed at Landor Australia
Client: Greencross Vet
Design: Tom Carey, Abi Singmin
Illustration & Animation: Marco Palmieri
Sound: Conlan Normington
Client Services: Eeke Braaksma