nib
The health insurance category was facing declining trust, driven by customers – particularly younger generations – not understanding or valuing the benefits of health cover. nib needed a brand that reflected its shift from insurance provider to active health partner, one that could stretch across a broad portfolio of offers, markets and audiences – authentic, differentiated and future-proofed.
The Solution
Health insurance has traditionally been reactive – stepping in when something goes wrong rather than helping prevent it. nib saw an opportunity to shift the conversation. The idea of Empowering Prevention repositioned the brand as an active health partner, offering guidance and support every step of the way.
The visual identity was designed to feel warm and optimistic. An new symbol signalled guidance, radiance and progression, supported by a fresh palette retaining nib’s distinctive green. A refined photography style and tailored illustrations introduced a relatable, human personality while an evolved brand voice positioned nib as a trusted guide on the health journey – offering encouragement when a nudge was needed and optimism when it mattered most.
Credits
Completed at Landor Australia
Client: nib
Design: Sam Wall, Abi Singmin, Michael Souvanthalisith
Strategy: Daye Moffitt, Ashling Withers
Illustration: Sebastian Curi
Client Services: Lauren Kelly, Daniel Chambers