Tinnies
How do you create a craft beer at an entry level price point for the mass Australian market?
The Solution
Tinny ~ Plural noun: Tinnies
A can of beer. “Let’s crack open a tinny, mate.”
Aussies are a no nonsense bunch. They say it how it is. So what better name for a beer than ‘Tinnies’ – an Australian slang term for beer in a can.
Each variant drew inspiration from the craft of brewing – from the inner workings of the pipes to the passion and precision behind the process. An ode to the home brew and a curious look into the mind of the maker.
3 Aussie beers. 2 Aussie artists. 1 born-and-bred Aussie brand.
Crack a tinny, mate.
Credits
Completed at Landor Australia
Client: Coles
Design: Tom Carey, Abi Singmin
Illustration: Alex Lehours, Jefton Sungkar
Strategy: Ash Stapleton
Client Services: Eeke Braaksma