Get Your Racquet On
The Get Your Racquet On campaign promoted a new, social way to play tennis, with hosted open court sessions where no skills, racquet, or mates were required. Launched during the Australian Open, Tennis Australia tasked us with creating a fun, engaging campaign to bring everyday people back to the sport.
The Solution
Channelling our own sporting insecurities, we captured a relatable sentiment towards the sport through tongue-in-cheek copy lines and a breezy have-a-go attitude. Injecting a definite hint of nostalgia, the highly stylised aesthetic off-set these amateur participants as they got caught up in amusing on-court shenanigans. This candidly unserious approach presents the reality of the casual player; those who simply have no idea what they’re doing.
The Team
Completed at Landor Australia
Client: Tennis Australia
Credits
Design: Abi Singmin, Ethan Hsu, Riley Griffiths
Production: Entropico
Director: Imogen Grist
Photography: SEA
Photographer: Daniel Boud