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The brief for this project was a fun one: to design the packaging and establish a nameĀ for Woolworths' new range of healthy lunchbox fruit snacks. I developed some playful personalities and hand-drawn wobbly typography to bring to life the Fruit Wibbles identity. A die-cut window reveals the cheeky squished faces of the wraps inside, and a cute ditty on the reverse prompts the fun to extend beyond the pack and into the playground. In a category that is saturated with artificial options, we wanted Wibbles to stand out from the crowd with a fresh appearance that not only hooked the kids but also assured mum of this healthy alternative.