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Ronald McDonald House Charities provides help globally for seriously ill children and their families. Within Australia, the brand had become diluted as a result of multiple logos with each of its programs having their own style. A total reshape of the brand identity was implemented offering a more expressive, optimistic brand experience. We introduced the theme of togetherness represented by the idea of holding hands. This concept recognises the power of belonging at every stage of the continuum of care and provided a powerful basis for a visual and verbal language.